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Norman Rockwell

Curtis Licensing
Licensing Information
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The Saturday Evening Post

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  Shows Continue To Be Positive

This month we have been busy following up with requests from the Atlanta Show and additional requests from licensees. We also spent time in New York for scheduled appointments and Toy Fair. The Toy Fair was quite busy. The exhibitors we spoke with were very happy with the activity and most felt it was much stronger than the norm. This represents yet one more market and sector of business that appears to be off to a good start in 2014. We will be attending the International Housewares Show next month in Chicago, which we also anticipate will be strong. Housewares and Functional home products have continued to be a strong category even when others have declined. We are anxious to meet with our licensees and review 2013 and plan further into 2014.
 
We are extremely pleased to announce that Tabletop Unlimited has signed on as a new licensee.  We consider them the leader in this category and are excited about the potential of this relationship. They will be launching four collections featuring illustrations from our archive at the upcoming show. We have had a chance to preview the groups and are very pleased with the collections and execution. We are anxious to see the reaction at market.
 
We continue to dig in the archive to discover new content. Our graphics department has also begun to manipulate illustrations to adapt to current trend in design and color.

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We have had a very nice reaction to this newly manipulated content and have already had placement in several categories. This new twist allows us to remain in front of trend without diminishing the integrity of our art.  If you are curious about what we are doing, please contact us and we will show you how this might work for you!
 
We will not be exhibiting at the Surtex Show this year, so we will be contacting you to schedule meetings at the Licensing Show. If you have questions or needs, please contact us directly.
 
 
Mike Waldner
Director of Licensing
Curtis Licensing

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