Norman Rockwell

Curtis Licensing
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Mixed Indicators!


This week it was announced that Consumer Confidence jumped to a nine year high of 104.1 which is up from an August high of 101.  With that said, August retail sales numbers were released and they were down .5% from July ’16  but up 1.4% above August ’15.  The biggest winner for August was Non-store retail again posting a 10.9% increase over August ’15. Hopefully the Consumer Confidence numbers hold and we will see a positive shift this month in retail sales which will carry forward through the year.


The Tabletop show began this week in New York and I am anxious to hear the traffic and mood were with the retailers. Lifetime is showing several new designs of mugs and bowls featuring our content. We will pass along the reaction next month.
We are busy pulling together everything for the upcoming Brand Licensing Show in London. The show runs October 10-12th  and we will be located in Stand F10. If you plan on attending this show, please stop by or let us know if you would like to schedule a firm meeting. We look forward to seeing many of you there as well as working with our agents in Europe
We are happy to announce several new licensees that have been finalized this month. KV&H Verlag GMBH calendars have been signed by our agent in Germany. KV&H is one of the leaders in this sector in Europe and offer several other major Licensed Brands. They will launch our calendars in 2018.
We also finalized through our German agents a program with Bioworld Europe. Bioworld is a leader in the apparel market in Europe and also is a licensee for Marvel , Star Wars, Fender, AC DC and many others. They will do T-Shirts, tops, hats and accessories with our brand. They have begun to search through our archives to select images for their line and launch.
A new licensee in Asia was also finalized this month. Branch Out is a leading apparel in Asia , and will focus their distribution in Japan, China  and  South Korea. Branch Out specializes in casual and Business casual apparel and  is also finalizing their content search and assortment. We feel we will do well in this market and are happy to have Branch Out as a new licensee.

ABC will be featuring Norman Rockwell’s “ Coming and Going “ in conjunction with the season three premier of their hit show “Fresh Off the Boat” .They will be putting their own spin on this classic image and will be featured on promotional posters, their web site and social media. This will be a fun use and give some nice exposure to the brand.

Please keep us in mind as you search for content and product development. Our graphics team is always ready to help with mock ups and illustration ideas. We will keep you informed on any new product launches and retail placement as it develops.

Mike Waldner | Director of Licensing
1100 Waterway Boulevard | Indianapolis , IN 46202
phone (317) 489- 6973 |

Curtis Licensing | The Saturday Evening Post